The data recovery sector has always been a very competitive arena with companies vying for the competitive edge and employing questionable tactics to get their websites up the ranking or even clicking on competitors adwords campaigns. But the latest reported tactics seem to take the biscuit.
Cost comparison sites are springing up all over the world and to a great extent most of these will give a fair comparison of the market given any defined set of terms.
This is of course a relatively simple thing to do given that the product or service is fixed or all variations in terms are available on the main website of the companies being compared.
All very fair and reasonable but what if the services offered will vary or the end solution will depend on the problem in the first place. Also what if the companies being compared have not even agreed to be in the comparison scheme in the first place but are (according to purported supporting data recovery companies themselves) being falsely compared using comparative information that is as loose as a gaseous cloud to say the very least.
The big question here is where does it leave the consumer who is in most cases urgently looking for the best solution to a data loss problem in the first place, surely this would be classed as a blatant attempt to mislead the consumer to the fact that they are dealing a reputable company and getting a fair price to boot.
Unfortunately this sorry situation has cropped up in the UK market where a newly formed Data recovery comparison website has suddenly appeared and is being accused by leading data recovery companies of misleading the public about exactly how independent their comparisons actually are, given they do not have true cost comparisons based on a cross section of individual cases and independently verified data.
Reputable companies are trying to distance themselves from this comparison website and placing disassociation notices on their own sites, but this doesn’t help the consumer who in today’s market have started putting trust in comparison websites in the belief that they are intrinsically acting in the consumers interests.
Without question data recovery requirements and solutions will vary from case to case and drive to drive, and each recovery will need to take into account many other deciding factors as well that without an initial evaluation simply cannot be properly assessed.
Product comparison websites are very well suited to products for example comparing the cost of one hard drive to exactly the same drive from another supplier, but when it comes to any solution based service be it data recovery or even automobile repair, until you know the root cause of the problem it will be impossible to truly compare one business against another.
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